You’ve got the eye for amazing photos. Now it’s time to teach others how to perfect their craft. With almost 300,000 professional photographers in the United States, there are plenty of people who might want to attend your workshop. You just have to reach them! Here are six tips to promote your next photography workshop.
Create eye-catching promotional graphics
You know how to snap the perfect picture, but do you know how to transform it into a professional marketing graphic designed to promote your workshop? When you use templates, it’s easy!
There are thousands of workshop templates available online from websites like PosterMyWall. All you need to do is choose the template that best fits your workshop’s style, customize the information using the easy drag-and-drop editor (including uploading a few of your own shots), and you’re ready to post to social media, your website, or even print out to hang around town.
Collect reviews and testimonials
Before signing up for any type of workshop, people want to know what they’re going to get out of it and whether it’s worth their time. According to research, 99.9% of consumers read online reviews to learn about a product or service before making any type of purchase. And in many cases, they trust online reviews as much as a personal recommendation!
Since you know people are going to be scouring the internet for reviews and testimonials about your workshops, why not provide them yourself! Reach out to previous workshop attendees to see if they’d be willing to give you a review or write a quick testimonial about your course.
Reviews can be posted directly to websites like Google, Yelp, Facebook, and other online platforms, while you can upload the testimonials directly to your website or post to your various social media channels. The more positive reviews and testimonials you get, the more likely people will be to sign up for your photography workshop.
Share photography highlights
Anyone thinking about signing up for your photography workshop first wants to know if you’re a good enough photographer to actually teach a class. Show them what you’ve got by sharing your professional photography highlights.
Nothing will show people you mean business by sharing your amazing photography. Use your own photos in all your promotional materials to let people know what they could do themselves if they sign up. One look at your incredible shots, and people will be lining up to attend your photography workshop.
Run a few social media ads
Social media is a great way to reach tons of people, but the main frustration is that only your followers will see your posts organically. If you want to get thousands of additional views to promote your photography workshop, try running a few social media ads.
With a social media ad, you pay the platform to promote your post to the target audience of your choice. And the best part is that you get to choose how much you want to pay, so it’s easy to stay on budget!
Offer discounts and promotions
Nobody can resist a good discount. And if you really want to pack your next workshop, offer some sort of discount or promotion to encourage more signups.
There’s nothing more frustrating than having people wait until the last minute to sign up. You can simplify your life by offering things like early-bird discounts to people who sign up for your workshop well in advance.
You can also get more people to follow your social media channels to expand your reach for future promotions by offering social-only discounts. For example, post a discount code to your social media channels, and let everyone know if they follow you, they’ll get access to the super-exclusive discount.
Partner with photography influencers
Influencers are social media experts with large, dedicated followings in a specific niche. Many of them will promote events, services, and products to their audiences for a fee. By working with a photography influencer, you can get access to their followers who are likely all photographers themselves — or are at least interested in photography.
The key is to find the right influencer. Typically, the larger the influencer’s following, the more expensive they are to work with. Find a balance between reach and cost. And, of course, find an influencer who specializes in photography. Even better, one who specializes in your specific field of photography, like landscapes, sports, or whatever you’re into. The closer the match, the more effective the collaboration will be.
Make your next photography workshop the best yet
Help other photographers capture the perfect shot at your next photography workshop. When you’re ready to start promoting your workshop, create eye-catching promotional graphics using templates, collect plenty of reviews and testimonials, share your personal photography highlights, run some social media ads, offer some discounts and promotions, and partner with the right influencer.
With all your marketing efforts working together, it won’t be long before you run out of seats at your next photography workshop.